Should you sell supplements on Amazon?
Should you sell your supplements on Amazon? With more and more businesses being created every day and a large part of the commercial market using amazon for all manner of purchases, this question is likely to be prominent in your mind.
The short answer is that for many businesses, the answer is yes. This is especially true if they are just starting out, but keep reading to see the reasoning behind this and what you can do to best set your supplement company up for success.
Benefits of selling on Amazon
Amazon can be a great platform for selling supplements because it is such a well known brand. The website reaches millions of people worldwide and is the first port of call for many shoppers. Setting up a store page on Amazon can be straightforward and removes the need (and costs) of setting up a website for smaller brands.
Drawbacks of selling on Amazon
Amazon will require you to pay for the ‘privilege’ of being featured on their platform. Since they are such a large company, they will reach a lot of people, but they charge for this service. Also, because they are such a large company that features so many products and brands, you are directly up against a lot of competition. This can be beneficial for some products, particularly cheaper products on the market when compared to their competitors.
Amazon displays price very prominently and many users will default to the cheapest option because they want value for money.
So we have had a look at the benefits and drawbacks of using Amazon as a platform for selling supplements and you should have an idea of whether it is the right step for your business. But, how do you actually get your products listed and sold?
How do you sell your supplements on Amazon?
Before you can sell a product on Amazon you need to register it. The parameters for registration are strict and this process can be challenging if you are not prepared for it. In the product development stage you should ensure that your resulting product will be permitted for sale on Amazon. You need to make sure that the products are made to a suitable quality for sale on the platform.
Want to sell your own supplements?
HACCP and manufacturer choice
HACCP (Hazard Analysis and Critical Control Points) is a way of managing food safety hazards by controlling biological, chemical and physical hazards. The hazards are controlled from production, procurement, handling, manufacturing, distribution and consumption of the finished product. This is relevant as Amazon changed their policy to require that consumable products are manufactured under HACCP conditions to allow them to be sold on the platform.
What this means for you is that you need a manufacturer that complies with the HACCP requirements, like G&G. G&G can provide advice on product applications to Amazon giving you a better chance of getting your product accepted. We have worked with a large number of brands who sell on Amazon so have expertise in the required standards and how to present this to Amazon.
For more information visit our advice for Amazon page.
Summary
In summary, Amazon is a great platform for small businesses to get exposure for products with lower initial cost than creating your own website. For larger companies Amazon can still be very useful, and is used by many. However, you may want another platform to allow more customisation of the user experience for your customers.
If you decide to sell on Amazon, make sure to find a manufacturer who meets the required standards. They should also understand what Amazon requires for a product to be successful to help the process go smoothly. Research well and we wish you the best of luck!
For more information, contact us here.
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