Whether you are launching your first supplement or developing a small initial range, G&G Vitamins can help you choose a suitable manufacturing route and turn your plans into a finished capsule or powder product.
We manufacture supplements for startups, growing businesses and established brands from our UK facility. Our team can explain the manufacturing process, assess the feasibility of your product and help you understand what information you need before placing an order.
More than 60 years of supplement manufacturing experience
White label and private label manufacturing
UK capsule and powder production
Accessible manufacturing quantities
Documented quality controls and batch documentation
Packing and label application
Starting a supplement brand involves more than choosing an ingredient and designing a label. It is important to select a suitable manufacturing route, understand the investment required, choose protective packaging and confirm that your product can be manufactured consistently.
You may also need to consider:
You do not need to understand every technical detail before contacting G&G. Our team can explain the available manufacturing options and help you identify the information needed to progress your project.
However, G&G is a contract supplement manufacturer rather than a business incubator. We can support the manufacture and packing of your supplements, but your business will remain responsible for areas such as funding, brand strategy, marketing, sales and fulfilment.
G&G offers two principal manufacturing routes for supplement startups: White Label and Private Label.
White Label gives you access to established G&G products that can be manufactured and packed under your brand. Private Label allows you to manufacture your own completed capsule or powder formulation.
White Label supplements provide a straightforward route to launching a new supplement brand.
You choose from an established range of G&G formulations, select the appropriate serving count and packaging, and supply your approved labels for application. We then manufacture and pack the product under your brand.
Our White Label range includes products across categories such as:
White Label may be suitable if:
All G&G White Label supplements are manufactured to order and remain subject to our standard production lead times. Product specifications, packaging options and sample availability can be discussed with our sales team.
Private Label manufacturing is designed for brands that want to produce their own distinctive supplement formulation.
For a Private Label project, you should normally approach us with a completed formula or existing product specification. We will assess the proposal to determine whether it can be manufactured successfully.
Our review can cover:
We maintain an extensive ingredient database and work with trusted suppliers to source suitable raw materials. We may also accept ingredients supplied by the customer, provided they have the required documentation, pass our material approval procedures and are suitable for the proposed product.
Private Label may be suitable if:
The volume of powder that fits inside a capsule depends on the density and physical characteristics of the ingredients. If a complete serving will not fit into one capsule, it may need to be divided across two or more capsules. In some cases, a powder format may provide a more practical option.
We can also assess requirements such as vegan, vegetarian, organic, halal or kosher suitability. Final eligibility depends on the complete formula, ingredient documentation, manufacturing requirements and the approval criteria of the relevant organisation.
You do not need a unique formula to start a supplement brand. If an established product meets the needs of your intended customer, White Label manufacturing may provide the more suitable route.
However, if you want to create a bespoke product, you will generally need a completed formulation before G&G can manufacture it.
A suitably qualified formulator or nutrition professional can help you establish:
G&G can review a completed formula for ingredient sourcing and manufacturing feasibility, but this is different from developing a product from an initial health or marketing concept.
For powder products, customers must supply an approved base formula. Our powder team can then develop flavour and sweetness profiles around that formula where required.
G&G has manufactured supplements for new and growing brands for many years. We understand that first time founders may not be familiar with capsule capacity, ingredient documentation, production terminology or packaging requirements.
Startups choose G&G for:
We explain the manufacturing requirements clearly while remaining honest about what is technically and commercially feasible.
The initial manufacturing quantity can represent one of the biggest barriers for a new supplement brand. Manufacturers need a sufficient production run to cover the preparation, setup, cleaning, documentation and quality procedures required for every batch.
G&G works with supplement startups and aims to keep manufacturing quantities accessible where the product and production process allow.
Minimum quantities depend on factors including:
Rather than publishing one quantity that may not apply to your product, our sales team will explain the relevant manufacturing commitment after learning more about your project.
This allows you to discuss an option that reflects the actual product you want to launch.
You contact G&G early in your planning process. You do not need to have every decision finalised, particularly if you are interested in an established White Label product.
However, providing the following information can help us understand your project and respond more efficiently:
You do not need to know your exact order quantity before contacting us. However, an approximate volume or available launch budget can help us identify which options may be commercially realistic.
If you are unsure whether White Label or Private Label is right for your startup, tell us about your intended customer and product. Our team can explain in the manufacturing differences between the two routes.
G&G specialises in manufacturing capsule and powder supplements.
Capsule filling has been at the centre of G&G’s business for more than 60 years.
We have developed our proprietary Trufil® capsule filling method, which allows us to manufacture many formulations without routinely using excipients such as magnesium stearate or microcrystalline cellulose.
Our capsule manufacturing options include:
Some formulas may require additional material to achieve a consistent capsule fill. Where this applies, we will discuss the requirement with you during the product assessment process.
G&G also manufactures established White Label powders and Private Label powder formulations supplied by customers.
Our powder manufacturing options include:
G&G does not provide complete powder formulation from an initial product concept. Private Label powder customers must provide and approved base formula or appoint an appropriate formulator.
Once we receive the base formula, our powder flavouring team can assess it and develop suitable flavour and sweetness profiles. Strong tasting ingredients cannot always be completely masked, so flavour requirements should be raised as early as possible.
G&G manufactures capsules and powders at our UK facility. We do not manufacture tablets, gummies or liquid supplements in house. Selected externally produced softgel products are available through our White Label range.
Share information about your intended customer, product format, formula, sales market, packaging and launch plans.
Select an established White Label product or submit your completed Private Label formulation. If you are unsure which route is more suitable, our team can explain the differences.
We assess the applicable formula, ingredients, documentation, capsule capacity, powder characteristics and packaging requirements.
Once the manufacturing requirements are understood, we prepare the applicable quotation and product information for your review.
The product specification, order documentation, label responsibilities and packaging requirements must be agreed before production begins.
We source the approved ingredients or receive accepted materials supplied by the customer. Your supplements are then manufactured in our UK facility according to the agreed specification.
The product undergoes the applicable manufacturing checks and finished product testing. Our quality team reviews the relevant information before releasing the batch.
We pack the finished supplements in the agreed format and apply the approved labels supplied by you. The completed order is then sent to your business or nominated warehouse.
Understanding where the manufacturer’s responsibilities end can help you plan your launch more accurately.
Many G&G customers use VMS Label for label design and printing. G&G can provide the appropriate label sizes, but your business remains responsible for supplying the finished labels for application.
G&G does not provide fulfilment or dropshipping. We can dispatch the completed order to your business or nominated warehouse, but you will need to arrange storage and delivery to your customers.
G&G can provide:
Your startup handles:
Manufacturing is only one part of the investment required to start a supplement brand.
Starting with an established White Label product can reduce some product development costs but you will still need sufficient funding to manufacture, launch and market the product successfully.
You should also plan for your next order. Waiting until your first batch has almost sold out before reordering could leave your business without stock during the manufacturing lead time.
Depending on your plans, your startup may also need to budget for:
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Yes. G&G works with startups, growing businesses and established supplement brands. You do not need previous manufacturing experience before contacting us, but you should have an idea of the product or customer you want to target.
White Label may suit startups that want an established formulation and a less complex route into manufacturing.
Private Label may be more suitable if you have a completed formula and want to differentiate your product through particular ingredients or ingredient quantities.
The right route depends on your product plans, available investment and desired market position.
You do not need a formula if you want to choose an established product from our White Label range.
For Private Label manufacturing, you should normally provide a completed formula or product specification. Private Label powder customers must supply an approved base formula, although our powder team can assist with flavour and sweetness development.
G&G manufactures capsule and powder supplements at our UK facility. We do not manufacture tablets, gummies or liquids in house. Selected softgel products are available through our White Label range.
Provides as much relevant information as possible, including:
This information helps our team assess the project and provide a more relevant response.
Yes. We source most ingredients that we use and have developed strong relationships with trusted suppliers over the years.
We may also accept ingredients supplied by the customer, provided they have suitable supporting documentation, pass our material approval procedures and are appropriate for the proposed product.
G&G can pack your supplements and apply labels supplied by you.
Your business is responsible for the design, accuracy, printing and supply of the labels. Many of our customers use VMS Label for professional supplement label design and printing.
Packaging availability depends on the product and manufacturing route. Our sales team can explain the suitable options during your enquiry.
No. G&G manufactures and packs supplements but does not provide ongoing storage, consumer fulfilment or dropshipping.
We can deliver the completed order to your business or nominated warehouse. You will need to arrange any third party logistics or consumer delivery service separately.
Manufacturing lead times vary according to ingredient availability, packaging, formula complexity, required approvals and current production capacity.
Our typical production lead time is approximately 8 to 10 weeks from receipt of the required order, artwork and ingredient approvals. However, product development and decision making take additional time, so startups should begin the process well before their intended launch date.
Minimum manufacturing quantities depend on the formula, format, serving count, packaging and production requirements.
Tell us what you want to launch and our sales team will explain the applicable quantity. Providing an approximate budget or anticipated order volume will help us identify commercially realistic options.
Yes. We work with startups and established brands and can support repeat manufacturing as demand increases.
Future production remains subject to ingredient availability, agreed specifications, manufacturing quantities and production scheduling. Speak to your account manager about expected growth so that future orders can be planned appropriately.
Tell us about your intended product, target market and launch plans. Our team will help you understand whether White Label or Private Label manufacturing is the most suitable route and explain the information needed to progress your project.
