Launch Your Supplement Brand with an Experienced UK Manufacturer
Whether you are launching your first supplement or developing a small initial range, G&G Vitamins can help you choose a suitable manufacturing route and turn your plans into a finished capsule or powder product.
We manufacture supplements for startups, growing businesses and established brands from our UK facility. Our team can explain the manufacturing process, assess the feasibility of your product and help you understand what information you need before placing an order.
More than 60 years of supplement manufacturing experience
White label and private label manufacturing
UK capsule and powder production
Accessible manufacturing quantities
Documented quality controls and batch documentation
Packing and label application
Starting a supplement brand can feel complicated
Starting a supplement brand involves more than choosing an ingredient and designing a label. It is important to select a suitable manufacturing route, understand the investment required, choose protective packaging and confirm that your product can be manufactured consistently.
You may also need to consider:
- Whether to choose White Label or Private Label
- Whether you need a professional formulator
- The amount of product you will need to order
- Capsule or powder suitability
- Ingredient availability and permitted use
- Packaging and label requirements
- Quality documentation and testing
- Your intended sales market
- Production and launch timescales
You do not need to understand every technical detail before contacting G&G. Our team can explain the available manufacturing options and help you identify the information needed to progress your project.
However, G&G is a contract supplement manufacturer rather than a business incubator. We can support the manufacture and packing of your supplements, but your business will remain responsible for areas such as funding, brand strategy, marketing, sales and fulfilment.
Choose your supplement manufacturing route
G&G offers two principal manufacturing routes for supplement startups: White Label and Private Label.
White Label gives you access to established G&G products that can be manufactured and packed under your brand. Private Label allows you to manufacture your own completed capsule or powder formulation.
White Label supplements for startups
White Label supplements provide a straightforward route to launching a new supplement brand.
You choose from an established range of G&G formulations, select the appropriate serving count and packaging, and supply your approved labels for application. We then manufacture and pack the product under your brand.
Our White Label range includes products across categories such as:
- Vitamins
- Minerals
- Botanicals
- Digestive support
- Active nutrition
- Collagen
- Specialist blends
- Capsule supplements
- Powder supplements
White Label may be suitable if:
- You want to use an established supplement formulation
- You want a less complex route into manufacturing
- You do not require a completely unique formula
- You want to concentrate on branding, marketing and sales
- You want to add products to an existing range
- You are still developing your knowledge of the supplement industry
All G&G White Label supplements are manufactured to order and remain subject to our standard production lead times. Product specifications, packaging options and sample availability can be discussed with our sales team.
Private Label supplements for startups
Private Label manufacturing is designed for brands that want to produce their own distinctive supplement formulation.
For a Private Label project, you should normally approach us with a completed formula or existing product specification. We will assess the proposal to determine whether it can be manufactured successfully.
Our review can cover:
- Ingredient availability
- Ingredient documentation
- Permitted use
- Proposed quantities
- Powder characteristics
- Capsule capacity
- Manufacturing feasibility
- Dietary or certification requirements
We maintain an extensive ingredient database and work with trusted suppliers to source suitable raw materials. We may also accept ingredients supplied by the customer, provided they have the required documentation, pass our material approval procedures and are suitable for the proposed product.
Private Label may be suitable if:
- You already have a completed formula or product specification
- You want a distinctive supplement for your brand
- You require particular ingredients or quantities
- You want to modify an existing product concept
- Your market position depends on formulation differentiation
- An established White Label product does not meet your requirements
The volume of powder that fits inside a capsule depends on the density and physical characteristics of the ingredients. If a complete serving will not fit into one capsule, it may need to be divided across two or more capsules. In some cases, a powder format may provide a more practical option.
We can also assess requirements such as vegan, vegetarian, organic, halal or kosher suitability. Final eligibility depends on the complete formula, ingredient documentation, manufacturing requirements and the approval criteria of the relevant organisation.
Do you need a formulator?
You do not need a unique formula to start a supplement brand. If an established product meets the needs of your intended customer, White Label manufacturing may provide the more suitable route.
However, if you want to create a bespoke product, you will generally need a completed formulation before G&G can manufacture it.
A suitably qualified formulator or nutrition professional can help you establish:
- The intended purpose of the product
- Appropriate ingredients
- Ingredient quantities
- The recommended daily serving
- Ingredient compatibility
- Relevant safety considerations
- Suitability for the intended market
G&G can review a completed formula for ingredient sourcing and manufacturing feasibility, but this is different from developing a product from an initial health or marketing concept.
For powder products, customers must supply an approved base formula. Our powder team can then develop flavour and sweetness profiles around that formula where required.
Why supplement startups choose G&G
G&G has manufactured supplements for new and growing brands for many years. We understand that first time founders may not be familiar with capsule capacity, ingredient documentation, production terminology or packaging requirements.
Startups choose G&G for:
- More than 60 years of UK manufacturing experience
- White Label and Private Label manufacturing routes
- Specialist capsule and powder production
- Accessible manufacturing quantities where feasible
- Ingredient sourcing for suitable projects
- Manufacturing feasibility assessments
- Product packing and label application
- Documented quality controls
- Agreed product and batch documentation
- Capacity to support repeat orders as a brand grows
We explain the manufacturing requirements clearly while remaining honest about what is technically and commercially feasible.
Manufacturing quantities for startups
The initial manufacturing quantity can represent one of the biggest barriers for a new supplement brand. Manufacturers need a sufficient production run to cover the preparation, setup, cleaning, documentation and quality procedures required for every batch.
G&G works with supplement startups and aims to keep manufacturing quantities accessible where the product and production process allow.
Minimum quantities depend on factors including:
- The formula
- Capsule or powder format
- Serving count
- Packaging requirements
- Ingredient availability
- Production requirements
- Any additional testing or certification
Rather than publishing one quantity that may not apply to your product, our sales team will explain the relevant manufacturing commitment after learning more about your project.
This allows you to discuss an option that reflects the actual product you want to launch.
What should you know before contacting a supplement manufacturer?
You contact G&G early in your planning process. You do not need to have every decision finalised, particularly if you are interested in an established White Label product.
However, providing the following information can help us understand your project and respond more efficiently:
- Who you want to sell the supplement to
- The type of product you want to launch
- Whether you prefer capsules or powder
- Whether you want White Label or Private Label
- Your completed formula, if applicable
- Your intended UK or overseas sales market
- Your preferred packaging format
- Your approximate launch date
- Your anticipated order volume or available investment
- Any dietary or certification requirements.
You do not need to know your exact order quantity before contacting us. However, an approximate volume or available launch budget can help us identify which options may be commercially realistic.
If you are unsure whether White Label or Private Label is right for your startup, tell us about your intended customer and product. Our team can explain in the manufacturing differences between the two routes.
What supplements G&G can manufacture
G&G specialises in manufacturing capsule and powder supplements.
Capsule supplement manufacturing
Capsule filling has been at the centre of G&G’s business for more than 60 years.
We have developed our proprietary Trufil® capsule filling method, which allows us to manufacture many formulations without routinely using excipients such as magnesium stearate or microcrystalline cellulose.
Our capsule manufacturing options include:
- White Label capsule supplements
- Private Label capsule formulations
- HPMC capsules as standard
- Different capsule counts
- Bulk capsule supply
- Packed and labelled products
- Tubs, bottles and glass packaging options
Some formulas may require additional material to achieve a consistent capsule fill. Where this applies, we will discuss the requirement with you during the product assessment process.
Powder supplement manufacturing
G&G also manufactures established White Label powders and Private Label powder formulations supplied by customers.
Our powder manufacturing options include:
- White Label powder supplements
- Customer formulated powder products
- Ingredient sourcing for suitable projects
- Flavour and sweetness development
- Tubs
- Stand up pouches
- Bulk bags
- Packing and label application
G&G does not provide complete powder formulation from an initial product concept. Private Label powder customers must provide and approved base formula or appoint an appropriate formulator.
Once we receive the base formula, our powder flavouring team can assess it and develop suitable flavour and sweetness profiles. Strong tasting ingredients cannot always be completely masked, so flavour requirements should be raised as early as possible.
G&G manufactures capsules and powders at our UK facility. We do not manufacture tablets, gummies or liquid supplements in house. Selected externally produced softgel products are available through our White Label range.
From startup enquiry to finished supplement
Share information about your intended customer, product format, formula, sales market, packaging and launch plans.
Select an established White Label product or submit your completed Private Label formulation. If you are unsure which route is more suitable, our team can explain the differences.
We assess the applicable formula, ingredients, documentation, capsule capacity, powder characteristics and packaging requirements.
Once the manufacturing requirements are understood, we prepare the applicable quotation and product information for your review.
The product specification, order documentation, label responsibilities and packaging requirements must be agreed before production begins.
We source the approved ingredients or receive accepted materials supplied by the customer. Your supplements are then manufactured in our UK facility according to the agreed specification.
The product undergoes the applicable manufacturing checks and finished product testing. Our quality team reviews the relevant information before releasing the batch.
We pack the finished supplements in the agreed format and apply the approved labels supplied by you. The completed order is then sent to your business or nominated warehouse.
What G&G provides and what your startup handles
Understanding where the manufacturer’s responsibilities end can help you plan your launch more accurately.
G&G can provide:
- White Label capsule and powder products
- Private Label capsule and powder manufacturing
- Ingredient sourcing for suitable projects
- Manufacturing feasibility assessment
- Powder flavour development around an approved formula
- Product packing
- Label application
- Quality controls
- Agreed product and batch documentation
- Practical manufacturing guidance
Your startup handles:
- Market research
- Business and brand strategy
- Funding the initial product order
- A completed formula where required
- Brand identity
- Label design and artwork
- Supplying printed labels
- Marketing and sales
- Warehousing and fulfilment
- Appointing a third party logistics provider where required
- Overseas registration, importation and local market requirements
Many G&G customers use VMS Label for label design and printing. G&G can provide the appropriate label sizes, but your business remains responsible for supplying the finished labels for application.
G&G does not provide fulfilment or dropshipping. We can dispatch the completed order to your business or nominated warehouse, but you will need to arrange storage and delivery to your customers.
Plan for the complete cost of launching
Manufacturing is only one part of the investment required to start a supplement brand.
Depending on your plans, your startup may also need to budget for:
- Professional formulation
- Initial manufacturing stock
- Packaging
- Label design and printing
- Product testing
- Additional certification
- Website development
- Marketplace or retailer fees
- Warehousing and fulfilment
- Marketing
- Product photography
- Insurance
- Reordering stock
Starting with an established White Label product can reduce some product development costs but you will still need sufficient funding to manufacture, launch and market the product successfully.
You should also plan for your next order. Waiting until your first batch has almost sold out before reordering could leave your business without stock during the manufacturing lead time.
Resources for supplement startups
Starting a supplement brand introduces unfamiliar terminology, regulations and commercial decision. We have created a collection of guides for founders who want to understand the industry before committing to production.
- How to start a supplement company in the UK
- How much does it cost to start a supplement company?
- Do you need a supplement formulator?
- What are White Label supplements?
- What are Private Label supplements?
- Supplement labelling guidance
- How to choose supplement packaging
- Understanding capsule capacity
These resources cover the wider process of building a supplement company. When you are ready to discuss manufacturing, return to this page and tell us about your product.
Supplement manufacturing FAQs for startups
Yes. G&G works with startups, growing businesses and established supplement brands. You do not need previous manufacturing experience before contacting us, but you should have an idea of the product or customer you want to target.
White Label may suit startups that want an established formulation and a less complex route into manufacturing.
Private Label may be more suitable if you have a completed formula and want to differentiate your product through particular ingredients or ingredient quantities.
The right route depends on your product plans, available investment and desired market position.
You do not need a formula if you want to choose an established product from our White Label range.
For Private Label manufacturing, you should normally provide a completed formula or product specification. Private Label powder customers must supply an approved base formula, although our powder team can assist with flavour and sweetness development.
G&G manufactures capsule and powder supplements at our UK facility. We do not manufacture tablets, gummies or liquids in house. Selected softgel products are available through our White Label range.
Provides as much relevant information as possible, including:
- The product you want manufactured
- Your formula, if applicable
- Capsule or powder format
- Your intended sales market
- Your preferred packaging
- Any dietary or certification requirements
- Your approximate volume or available investment
- Your target launch date
This information helps our team assess the project and provide a more relevant response.
Yes. We source most ingredients that we use and have developed strong relationships with trusted suppliers over the years.
We may also accept ingredients supplied by the customer, provided they have suitable supporting documentation, pass our material approval procedures and are appropriate for the proposed product.
G&G can pack your supplements and apply labels supplied by you.
Your business is responsible for the design, accuracy, printing and supply of the labels. Many of our customers use VMS Label for professional supplement label design and printing.
Packaging availability depends on the product and manufacturing route. Our sales team can explain the suitable options during your enquiry.
No. G&G manufactures and packs supplements but does not provide ongoing storage, consumer fulfilment or dropshipping.
We can deliver the completed order to your business or nominated warehouse. You will need to arrange any third party logistics or consumer delivery service separately.
Manufacturing lead times vary according to ingredient availability, packaging, formula complexity, required approvals and current production capacity.
Our typical production lead time is approximately 8 to 10 weeks from receipt of the required order, artwork and ingredient approvals. However, product development and decision making take additional time, so startups should begin the process well before their intended launch date.
Minimum manufacturing quantities depend on the formula, format, serving count, packaging and production requirements.
Tell us what you want to launch and our sales team will explain the applicable quantity. Providing an approximate budget or anticipated order volume will help us identify commercially realistic options.
Yes. We work with startups and established brands and can support repeat manufacturing as demand increases.
Future production remains subject to ingredient availability, agreed specifications, manufacturing quantities and production scheduling. Speak to your account manager about expected growth so that future orders can be planned appropriately.
Ready to take your supplement from plan to production?
Tell us about your intended product, target market and launch plans.
Our team will help you understand whether White Label or Private Label manufacturing is the most suitable route and explain the information needed to progress your project.